Product Strategy Sprint Workshop

Develop a future-proof and winning product strategy in just days

This Product Strategy workshop is a structured process that condenses weeks of planning into just 3 half-days. It replaces months of uncertainty with clarity and actionable steps. Suitable for organizations of all sizes, it equips your team to develop a cohesive, winning product strategy, ready to take your product development to the next level.

Product Strategy Sprint Workshop Process

Through collaborative exercises, your team will address key problem areas, identify opportunities, agree on the major challenges, and achieve a clear focus. We will help you establish a distinct north star that mirrors your overall business strategy. You’ll brainstorm and fine-tune innovative product concepts while developing a tangible roadmap to drive your vision.

BEFORE OUR COLLABORATION

Don’t know where to start with your product strategy?

Companies without a clear and actionable product strategy often face several challenges, including:

Problem

Decision paralysis

Without a clear decision-making framework, companies may face delays and competitive disadvantages due to lengthy and challenging decision processes.

Problem

Lack of alignment

A lack of shared vision can lead different departments or teams to pursue conflicting goals, creating internal competition and inefficiencies that hinder overall progress.

Problem

Missed opportunities

The company risks missing emerging trends or market shifts due to a lack of a plan to capitalize on them. This could result in a delayed response to competitor actions.

Problem

Lack of direction

Uncertainty about product goals and priorities can cause confusion and wasted effort, potentially leading to a focus on activities that don’t contribute to overall success.

Problem

Wasted resources

Without a plan, companies may invest in product initiatives that do not align with their overall goals. This could result in wasted time, money, and employee effort.

Problem

Metrics maze

Without clear goals or benchmarks, tracking progress or measuring success becomes difficult. This makes it challenging to adapt or enhance strategies over time.

A clear, actionable product strategy serves as a roadmap for a company, aligning actions towards common goals. Without it, companies risk failure.

15 minutes. 100% obligation-free.

QUESTIONS

Why run a Product Strategy Sprint?

A Product Strategy Sprint workshop answers the following questions for your business:

Who do you create products for?

How do your products fit into a larger, cohesive product ecosystem?

What opportunities exist (or can you create) to offer unique value and a willingness to pay, better than anyone else in the market?

Avoid lengthy meetings and endless planning. Work more efficiently, achieve alignment, make effective decisions, and keep your team motivated. This method promotes accountability and eliminates redundant work. Skip the traditional strategic product planning and proceed directly to strategic action.

Our mantra: Don’t have a meeting, throw a workshop!

AFTER OUR COLLABORATION

You have created a clear and effective product strategy for success

Solution

Fast-tracked clarity

Swiftly align key stakeholders by streamlining product strategy development and promoting clear decision-making.

Solution

Improved Alignment

Encourage stakeholder collaboration to ensure alignment with the product strategy and clearly defined roles.

Solution

Reduced risk

Sprints enable early testing and validation, identifying potential flaws in the product strategy to prevent wastage of significant resources.

Solution

Clear direction

A clear strategic product direction prevents confusion, saves effort, and ensures everyone contributes to the company’s goals.

Solution

Faster decisions

Our structured approach facilitates swift decision-making and problem-solving in today’s fast-paced business environment.

Solution

Actionable roadmap

Sprints clarify the ‘what’ and ‘how’, creating a clear action plan with defined steps and schedules, making the strategy actionable.

HOW IT WORKS

How does the Product Strategy Sprint work?

The Product Strategy Sprint Workshop is a structured, hands-on process that helps your team make decisions, set goals, and plan next steps. This method condenses months of planning into action-oriented work, aligning teams and delivering tangible results.

In the workshop, your team will align on the Product Strategy, addressing the most significant challenges and opportunities, find inspiration, and collectively create a multitude of potential solutions, organized into a roadmap. You will transition from a broad set of ideas and challenges to clear alignment on a set of product objectives, with your best product concepts conceptualized, prioritized, and mapped out.

Product Strategy Sprint Pre Step Clarify Challenge

Day 0

Pre-Workshop

Clarify Challenge

Explore the product space for your business and your industry. Draw on our expertise to define your challenge space.

Product Strategy Sprint Day 1 Discover Opportunities

Day 1

Workshop day (1 half-day)

Discover Opportunities

Align on the challenge space and explore the opportunities for innovation and growth.

Product Strategy Sprint Day 2 Generate Ideas and Decide

Day 2

Workshop day (1 half-day)

Generate Ideas & Decide

Explore how other businesses have tackled similar challenges, then generate a multitude of solution ideas.

Product Strategy Sprint Day 3 Action Steps and Roadmap

Day 3

Workshop day (1 half-day)

Define Action Steps & Roadmap

Curate and choose the most promising ideas to develop further and design your roadmap.

FOR WHOM?

Who is the Product Strategy Sprint Workshop for?

We’ve conducted Product Strategy Sprints for a variety of organizations, including Fortune 500 companies, startups, and government teams. Our participants have included executives, product people, strategic planners, IT professionals, user experience designers, marketing and sales leads.

Product Managers & Team Leads

Product Strategy Sprint Participants Product ManagersHover Image

Does your team struggle to identify the correct strategic product improvement area when initiating an innovation project?

Marketing & Sales Leads

Product Strategy Sprint Participants Sales and Marketing ProfessionalsHover Image

Do you get caught up in your ideas and struggle to decide which strategic tasks are the most important to complete?

CEOs and Executives

Product Strategy Sprint Participants CEO and ExecutivesHover Image

Do you find developing new ideas results in time-consuming meetings in which you cannot seem to reach an agreement?

Yes? Let’s develop a successful product strategy together in less than a week.

We believe that our proven Product Strategy Sprint for strategic planning should be integral to an organization’s culture. When implemented, it fosters cohesive teamwork and an action-oriented product strategy, ultimately leading to better products for customers.

Think big, start small.

OUR OFFER

What you get from us

We guide leadership and product teams confidently to future-proof their products, seamlessly aligning on big challenges and strategizing the most effective solutions. Here are the tangible outcomes you can expect:

Pre Design Sprint researchHover Image

Pre-flight
Sprint Research

Time timer for Design SprintsHover Image

3 Days Product
Strategy Sprint

Full team alignmentHover Image

Full Team
Alignment

Clear Product StrategyHover Image

Clear Product
Strategy

A set of clear guiding policies to establish directionHover Image

Inspiring Examples
Collection

Prioritised Concept IdeasHover Image

Prioritised
Concept Ideas

Roadmap with experimentsHover Image

Action Steps
& Roadmap

Documentation resultsHover Image

Documentation
Results

What we need from you

We are here to help you maximize the benefits of your Product Strategy Sprint Workshop. Simply bring your challenges, ideas, expertise, and energy.

Project leader or decider is necessary for Design SprintsHover Image

Leadership
Team

You need a business idea or challenge for a Design SprintHover Image

Product
Strategy Challenge

Mixed team of experts for Design SprintsHover Image

Mixed Team
of your Experts

Design Sprint scheduleHover Image

3 Days of
your Time

After your Product Strategy Sprint, the following steps become much simpler. Many of our clients use the results to align their product leadership teams around a clear vision, pinpoint promising target markets, identify growth-driving product features, and outline a roadmap for successful product development.

Take your product strategy to the next level. Start now!

RIGID MINDSET

You have 2 options now

Without Product Strategy Sprint

Strategy can be challenging

70% busy work in teams

Endless meetings

Frustration and stress

100-300K salaries

Disorganized initiatives

With Product Strategy Sprint

Straightforward method

Fast results

Focus and clear direction

Happiness and productivity

Cost and time savings

Clear roadmap

In the fast-paced business world, companies must innovate to maintain their lead. A clear product strategy, which balances calculated risks with agility, can reduce missed opportunities and promote active adaptation to shifts in market dynamics.

To stay competitive, efficiency and innovation are essential.

FAQs

Questions We Get Frequently

If you never heard of Sprint workshops or innovation methods in general, this page provides help with the most common questions. If you don’t see what’s on your mind, reach out to us anytime on phone, chat, or email.

What services do you offer?

We offer top-notch services for product strategy, design, innovation, workshop design and facilitation, as well as practical innovation training for businesses. We can help you build products or services based on real customer needs, enabling innovation-led growth. Our aim is to enable teams to achieve their best work without relying on luck or genius. We also offer consulting services to assist you in creating an MVP or implementing a new agile workflow. Furthermore, we will be your go-to consultant for any questions you have about completed workshops or training.

How does the process work from beginning to end?

After our analysis conversation, we will create a detailed project plan that includes all the necessary steps. You will receive regular updates, and we will continuously coordinate to ensure that the result meets your expectations.

What are the costs?

The cost of our services depends on the type and scope of the project. To provide you with a fair and transparent offer, we first discuss your individual requirements and preferences. After our analysis conversation, we create a customized offer that takes into account all costs and is tailored to your specific project.

How is communication managed during the project?

Open and transparent communication is essential to us. We use email, phone, Slack, Notion, and possibly video conferencing tools to regularly exchange information and keep you informed about the project’s progress.

What changes are possible during the process?

We can make adjustments at any time, as long as they are within the scope of the original project. However, the extent to which we can make changes depends on the project. For significant modifications, we will discuss the impact on the schedule and costs.

How is support managed after a project is finished?

Once the project is complete, we are available to answer any questions and provide support. Depending on the agreement, we may also offer creative direction, process support, workshop facilitation, or optimization services.

What happens if I am not satisfied with the end product?

Our top priority is your satisfaction. If you are not happy with the results, we will work together to find a solution that best implements your ideas. However, we have never had an unsatisfied customer before.

Why us?

Design Sprints and other Design Thinking related workshops are a wonderful, structured, human-centered approach used for practical and creative problem-solving. They can, however, go completely wrong if you don’t have the right experts around, who can guide you through challenging decisions and bring in their perspective. In order to assist you, we draw on decades of real-world experience in the fields of design, entrepreneurship, and strategy in both startups and large corporations. Because we’ve been there too, we can identify with your situation. We know and understand what you’re up against, and we’ll do everything we can to help you succeed, guaranteeing you real added value and the highest quality in every aspect.

Design Sprint vs. Design Thinking: What's the difference?

Yes, there is a difference. Design Thinking is a toolkit, mindset, and philosophy, while a Design Sprint is a specific recipe, with exercises and a step-by-step guide for executing Design Thinking principles.

 

If you want to learn more about Design Thinking, Design Sprints, and Agile Sprints, check out our dedicated article where we break down the similarities and differences between each framework and when to use each one.

Why Sprint?

Unorganized brainstorms tend to favor extroverts over introverts and to place importance on quantity over quality. In summary, they are an unsuitable choice for coming up with necessary solutions.

 

Below are the main reasons you should opt for the Design Sprint approach instead:

 

✅ In sprints, group and individual tasks can coexist peacefully and effectively. Structured, timed exercises promote a variety of perspectives and developed ideas (with distractions reduced to the barest minimum).

 

✅ You get a tangible and reproducible problem-solving process that you can use whenever you want to advance your business ideas.

 

✅ Obtaining authentic feedback from your target users allows you to advocate design based on data and not bias or intuition.

 

✅ Before investing a lot of time and money, you can secure buy-in from stakeholders right from the start.

 

✅ As a result, you will get a solution that has been prototyped and tested.

What are the core principles of our workshops?

1. Working Together Alone (removing personal biases and levelling the playing field)

➡️ The group works in the same room, while each person has time and space to form their own individual ideas and thoughts.

 

☝️ Why? To equalize different personalities and levels of hierarchy.

 

2. Tangible (ideas) over Discussion

➡️ Instead of discussing and trying to convince others of our point of view, we let the ideas speak for themselves by writing, sketching or showing examples.

 

☝️ Why? To avoid different interpretations & misunderstandings.

 

3. Getting Started over Being Right

➡️ Rather than waiting until we all agree that everything is “perfect”, we make decisions, move forward, and test our hunches quickly.

 

☝️ Why? To break the cycle of decision paralysis & make some progress!

 

4. Don’t rely on creativity

➡️ Instead of expecting each person to “feel” creative at the right moment, we use the process to inspire, inform and prepare for idea generation.

 

☝️ Why? Because creativity is unpredictable.

Are Design Sprints just for designers or tech companies?

You may have heard a thousand times that designers started Design Sprints. While that may be true, anyone in any industry can use this method. Anybody who is hoping to advance their business can run Design Sprints.

 

Read on to find out more about the biggest misconception about Design Sprints.

Why using an external facilitator or consultant?

Every company faces complicated times, big problems, or risky situations. Teams need to take important decisions and make alignment fast. As facilitation specialists, we are here to support you in an unbiased and structured manner. Using an external facilitator or consultant allows you to avoid potentially explosive situations and smoothly manage difficult personalities and emotions within a group. Please read our comprehensive article on why an external facilitator should run your next Design Sprint to learn more.

What about running a fully remote Workshop or Design Sprint?

Yes, we can. Three years ago, it would have been impossible to offer such a service, but the tools are here. We are using simple tools, so for sure, the virtual Design Sprint team doesn’t need to have specific skills or experience regarding remote work. Participants will be guided through the process and introduced to each exercise and every tool we are using for our remote Design Sprints.

What equipment is needed for a remote Sprint or workshop?

It’s important for each participant to have essential equipment: a computer with a proper microphone or headset, a webcam and a fast internet connection. The participant should also use a modern browser such as Google Chrome or Firefox. During the sprint our co-facilitator deals with minor technical issues related to the internet connection or tools without disturbing others.

Can we use Design Sprints for other business areas as well?

Can we, for example, use Sprints for challenges like organizing promotional campaigns, defining marketing strategy, or crafting strong content ideas? Yes, we can! In fact, Jake Knapp himself (the inventor of one of the most effective workshops – the Design Sprint!) uses Sprints for marketing campaigns whenever possible…

 

“I like to use workshops for marketing campaigns whenever possible, even when the main question is about the product. Getting the marketing right is crucial to getting the product right. In fact, you should figure out the marketing first before you figure out the product.” Jake Knapp

 

The basis of the Marketing Strategy Campaign Workshop uses the exercises from the trusted Design Sprint method, while matching it to the specifics of working on a marketing challenge. It merges numerous profound exercises and techniques, making it an all-encompassing tool for marketers which is effective in tackling challenges such as defining marketing strategy, organizing promotional campaigns, or crafting strong content ideas.

 

Here are just a few examples of what we can use a Marketing Strategy Campaign Workshop for:

 

✅ Defining the overall marketing strategy for a product

✅ Crafting high-converting landing pages

✅ Devising efficient advertising campaigns

✅ Planning out full-circle marketing plans for a product launch

✅ Giving your brand a re-fresher

 

…and so much more!

 

Using our method, you have planned out a complete marketing strategy campaign in just a few hours, including its timeline, all the deliverables required (as well as those responsible for them), and a concept for your most valuable asset. What would usually have required long hours of open-ended discussions, countless painfully unproductive meetings, and never-ending back and forth was completed with ease and momentum. Pretty good, if you ask us.

Do you offer other types of Sprints or workshops?

The core of all our workshops uses exercises from tried and tested Design Sprint method while adapting it to the specifics of each challenge. Besides the Design Sprint, we also do offer workshops for brainstorming, ideation, and problem-solving or even for marketing challenges. We recommend using our workshop methods anytime your team needs to make decisions, solve problems or discuss challenges fast + find quick direction. It will prevent your team from losing focus and replace your open, unstructured discussion with a simple process.

Do you offer customized workshops or training?

Yes! Many top designers and consultancies around the world have adapted the time-boxed sprint model to special cases. Every situation that demands change can benefit from a tailor-made approach. All organizations, as well as us, have to deal with different situations. There are many different target groups, change requirements, possibilities, and so on. That is why we offer tailor-made workshops to respond to such individual situations and, of course, to keep our clients happy. So if you have a specific issue, we can tailor a workshop or training for your specific needs.

If you have any more questions about Sprints or any other workshop method, just send us a message. We’d love to learn more about you.

Get in Touch

If you want to design a winning, action-oriented product strategy, or if you simply want to help your team innovate faster, we have you covered. Find out more and request a consultation by filling out this form or booking a Strategy Sprint with us.