How people experience your product matters
As user experience and product designers, we help to shape such interactions between you and your customers in order to stand out from the competition. We support you in the design, conception, and execution of your products and can even organize and conduct interviews with your customers, in person or remotely. We call this a human-centered approach, which will drive your business forward.
UX Design and Design Sprint
The Design Sprint is part of a current trend: the continuous improvement of the User Experience (UX) and specifically the User-Centered Design (UCD).
Today, the key to success is continuous improvement of the User Experience (UX). But this is only part of a much larger sequence, the customer lifecycle:
Stage 1
Become aware
Emma was watching TV and saw an ad from an online shop with a red dress she fell in love with.
Stage 2
Learn & Evaluate
She grabs her tablet and connects to the website of the online store.
Stage 3
Buy, Subscribe or Pay
Emma checks the dress carefully and decides to buy it.
Stage 4
Track & Receive Order
She is looking forward to her new dress and tracks the package daily. Emma finally received it at home two days later.
Stage 5
Use & Consume
The dress fits like a glove and she is happy about looking absolutely beautiful.
The above experience combines the visual and soundtrack of a TV commercial, the simplicity of ordering on a website, the impatience of waiting for her package to arrive, and the joy of trying on a new outfit. To visualize this experience as a TV series scriptwriter would do, a perfect knowledge of the target audience is necessary, because any problem can interrupt the entire process.
Empathize with your users
Understanding the needs of your future users is probably the real challenge of a Design Sprint or any product design process.
What are the key features of the App? What will make your user validate the purchase?
Companies operating in a digital world must constantly innovate and stay ahead of their competitors. For a design to be effective, you need to initially test your design with real users at a very early stage. By presenting your product to objective and unbiased users, you can quickly identify your product’s strengths and weaknesses.
The huge advantage of Design Sprint is that in a few days, a prototype will be created and tested, with no code having been written. Ultimately, a real time saver and a unique possibility to be wrong without too many consequences.
Remember, a prototype is just a TEST, not the real product!
Why UX?
A meaningful user experience allows you to identify the customer journeys in your product that contribute most to business success.
Why
Create products adapted to the target audience
Integrating the user into the design
Test the ergonomic aspects
Iteratively improve the product
How
Long-term accompaniment
User interviews
Experience mapping
Customer care
Prototyping
Interaction design
Result
A product that evolves in an agile way
A product for real user’s needs
A roadmap of upcoming features
A dialogue between the customer and its users
Speak to us and create a winning digital product experience today!
Get in Touch
Breaking down projects into one or two week sprints allows the freedom and flexibility for both us and our clients to pivot and iterate to great product launches quality user experiences. Rather than trying to do everything at once, we believe that quick and simple iterations based on frequent user and client feedback are the best approach to creating the best work.
We want to hear about your challenge. Book a discovery call with us to see how we can help your team solve it.